Transcreation or creative translation is the term used to refer to the process of mixing standard verbatim translation with new adapted content while maintaining the meaning, style and tone of the original message expressed in source language. While transcreating a message, the translator has complete freedom to use new words, but the message in target language should evoke similar emotions as source language.

Need for Transcreation

Generally transcreation services are sought in the advertising industry for creating brochures, TV ads, posters, and website content. Any advertisement, in order to be effective, should touch the heart and mind of the audience. The ability to modify an advertisement, while keeping in mind the language and culture of the target region, is very important to create a successful global marketing strategy. It is vital that the original message is translated correctly and other factors such as heritage and culture of the region, dialects, local values, idiom, etc., are also considered. Lack of respect for the local culture in any ad can have negative impact on the target audience.

Lingo Chaps Transcreation Services

Lingo Chaps provides transcreation services in many global languages. Our transcreation services allow our clients to convey a message to their potential customers in the most engaging way. We have a team of highly professional and expert translators, subject matter experts, copy writers, and marketing professionals who can generate interesting and engaging transcreations for your original content in different languages. Our copywriters and translators get the essence of your message and then transcreate it in the target language, while keeping in mind the cultural sensitivities of the target audience. All our native language copywriters have perfect skills in advertising copywriting, detailed knowledge of target markets, and creativity to adapt messages for target audience. After you provide us with your content, we start the job of adapting your content for your target customers and deliver the final product in required language. Our project managers assign the job to most suitable native language copywriters and translators who have demonstrated their transcreation skills in the target language. Our team is also able to provide transcreation of your content in different languages. We provide transcreation services for:

•  Commercial Ads
• TV/radio Commercials
• Brochures
• Data Sheets
• Posters
• Slogans
• Marketing Campaigns
• Branding
• Flyers
• Presentations
• Taglines
• Global Branding
• Websites

How to contact us?

You can contact us 24×7 at +91-9319666453 or email at info@lingochaps.com for a quick quote for any type of Chinese to English and English to Chinese Language Services including translation, interpretation, localization, voice-over, sub-titling, Software Localization, Website Localization, Game Localization, Dubbing Services and any other services.